Simple Effective SEOBy simple effective SEO, we mean basic SEO methods that you should already be using to maximise your site's natural SERPs listing. These methods are somewhat surprisingly often over looked. In a day and age when all the emphasis seems to be on the visual side of the internet; people who also concentrate on some simple methods and rules when it comes to website SEO, can generally reap the benefits of higher search engine result page listings for their site. Basic SEO Methods Some real simple SEO methods often over looked include; not having a page title. An even bigger mistake than not having a page title, is not including your keywords in your title bar. Your title bar must include the keywords that you're targeting on your individual page. We also hope when reading this, that it comes as no surprise when we say that you should also just be targeting a couple of keywords or keyword phrases per web page. The below are mostly 'on-page' techniques, however one of the most simple and one of the most effective seo methods is an 'off-page' technique; and it's a technique known as 'one way link building'. The basics of this method and how to utilise the power of this method to further increase your site's link popularity are covered elsewhere in this site. 1) Page title The title of a page is very important. Place your most important page keywords in your page's title, and try to give a different title to each and every one of your site's pages. It's not uncommon to see sites with the same title for every single one of their website's pages. This is a big mistake, and if a site above you in the natural search engine rankings for a keyword you're targeting is making this mistake, changing this one thing on your site could make the big difference to your page's relevancy in the search engine's eyes. Changing just the title of your page could mean you jump ahead of your competitor for your page's chosen keyword. Generally the search engines give a page's title as the first line in their natural search engine result listings. So it would make perfect sense to give your page an attention grabbing title. Make your page stand out as being absolutely relevant to the search term or query in question and you'll get more visitors to your website through natural search engine result page click thru. Try any search on any search engine and look at the titles in the results. When you're faced with several similar looking results, your eyes are automatically drawn to the most attention grabbing titles. Don't over stuff your page title with keywords. Try to limit your page's title to around 80 characters so it will stand out in the search engine result page listings. A shorter page title also means your page gives a higher importance to each of the keywords that your page is targeting. Your page title tag can be found near the top of your site's html page code, I've highlighted it in 'red' so it stands out a bit for you, it will look something like this:
2) Headers, Body Tags and content. Next in importance I rank headers and other body tags. Included in this is the actual content of your webpage, how many words your page actually has and at what percentage times your chosen keywords appear in the page's textual content and content entered for graphical alt tags and the like. Just adding a title tag to an anchor text internal page link, then internal page linking using a chosen keyword phrase can really reinforce the perceived relevancy for that page in a search engine's eyes for the keyword phrase used. For example, hover your mouse over the link below: Not only have we just told any potential search engine spiders that the page http://www.trafficslurp.com/uk_seo_services.html is relevant to the keyword search term UK SEO Services because it's been purposely optimised for that phrase; but by virtue of the wording we've used in the anchor text link from this page, we've also further reinforced the keyword phrase using the tag title="UK SEO Services" before the URL in the anchor text html code. This kind of code is intended to be used to assist visually impared people - in the case alt tags for graphics, or people using browsers set to not download images. The alt and title tag gives a visitor some idea as to what the image or link displayed is supposed to be about, it further expands a link, giving a visitor further information about the link. Good internal linking is therefore the cornerstone of any website. Plus reinforcing internal links using simple tags reassures the search engine that your page is on topic and relevant for the keyword phrase. <A title="UK SEO Services" href="http://www.trafficslurp.com/uk_seo_services.html"><STRONG>UK SEO Services</STRONG></A> Ensure your site's pages are linked to one another using anchor text titled keyword links and banish the infernal 'click here' type link from your website for good! If you've clicked the 'click here' link above you'll have seen who Google consider to be the most relevant site for the keyword 'click here'. The reason that Adobe are top for this key phrase is that countless 1000's of webmasters link Adobe documents with that very same phrase... Click the importance of getting sites to link to you for further information on this subject. Next let's talk about the various header tags. They're cumbersome, they're big, and they're very important for your site's keywords performance in the search engines. Your <h1>header 1 tag</>h1> should alway be your page's main keyword, or at least contain your page's keyword if you want for what ever reason a longer header. No excuses, always have your keyword/s phrases in your header tags and always use them. Use your header tags in gradual importance, use them to section off page content, starting a related topic, to your main page's main keyword with a related secondary keyword. Go through your headers with keywords of diminishing but relevant importance... <h1>Most Important Page Keyword</h1><h2>Second Most Important Keyword</h2><h3>Third Most Important Keyword</h3>...and so on, and so forth. Next look at having your keywords appear in bold. This simple effective seo method can be used to reinforce a particular keyword or phrase as being relevant to a particular page. Use <b>bold</b> or <strong>strong</strong> sparingly on your keywords for best effect. Next use <i>italics</i> or <em>emphasis</em> tags around your most important keywords. There is actually one basic seo school of thought which sees people using their most important keyword at the top of their page in <b>bold</b> and at the bottom of their page in <i>italics</i>. More simple effective seo methods coming shortly...
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